Defining the concept hand to hand with the clients, pull up the best creative ideas and directions, create moodboards according to the branding, send briefings, calculate costs, budgeting and scheduling.

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Selecting the best directors, photographers, models, illustrators, stylists, make-up artists, fashion stylists, assistants, runners and other crew members, I also manage castings and contracts, negotiate rates, clarify image rights.

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I ensure a seamless experience from the brief to final delivery, overseeing the selection, editing and delivery. 

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Above all, I value authenticity, uniqueness in the content and quality to create the best value. Each project is unique and brings something new into the world, this is how I view  work, striving to bring out the best in brand identity.